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For Hearing Loss Treatment, Sooner is Better

It is a well known fact that hearing loss is the third most common health condition affecting adults over the age of 60, just behind arthritis and hypertension. The process of age-related hearing loss is gradual and progressive. Some experts say it can start as early as in our 40s. This message is especially important to the over 70 million baby-boomers – many of who are healthy and active, but may not realize that their hearing has already started to diminish.

Hearing loss that is age related may not always be preventable. However, waiting too long before getting tested, and if needed, getting fitted with hearing aids, is preventable. And doing it sooner rather than later is a very smart move. One of the first signs of hearing loss is often an inability to hear and understand speech in noisy environments, but communication in all environments is hindered as the condition progresses. A number of factors contribute to hearing loss in adults including age, genetics, noise exposure, medication and chronic disease.

Just like our joints and muscles, the use-it or lose-it principle applies to our hearing. Hearing loss is actually linked to brain atrophy in older adults.

“As hearing ability declines with age, interventions such as hearing aids should be considered not only to improve hearing, but to improve the brain,” said lead researcher Jonathan Peele, Ph.D.,  in a new research study from the Perelman School of Medicine at the University of Pennsylvania.

“Your hearing ability directly affects how the brain processes sound, including speech – preserving your hearing doesn’t only protect your ears, but also helps your brain perform at its best,” according to Peele.

You don’t actually “hear” a sound until the brain’s hearing centers receive electrical signals from your ear, process those signals and generate some reaction – like getting out of the way of an on-coming car as you cross the street.

Well, not only do the hearing nerves weaken over time, the hearing centers of the brain, under-utilized, also tend to weaken – atrophy – as a result of the auditory deprivation. In other words, the hearing centers no longer receive any process as many electrical hearing messages from the ear.

Understanding hearing loss and treatment options, such as hearing aids, can assure you don’t lose it before it is too late. The longer a hearing loss is ignored, the greater effects of deprivation. In other words, if you have a hearing loss, sooner you begin your treatment, including hearing aids, the better the results.

The solution? Keep your hearing nerves fresh and stimulated – don’t deprive them. See the experts at The Hearing Professionals when you first suspect hearing loss. And, if you’ve suspected (or know) you have hearing loss, move your ears to The Hearing Professionals instead of turning up the TV or radio.

About Adam Bernstein

Adam Bernstein is the owner of The Hearing Professionals, Milwaukee's premier hearing healthcare facility. As the owner of The Hearing Professionals, Mr. Bernstein has over 20 years of experience in the hearing healthcare industry. He began his career in 1995 at GN Danavox, one of the largest hearing aid manufacturers in the world. After leaving Danavox, Mr. Bernstein opened two hearing healthcare offices in Chicago, IL. In 2001 he moved to Milwaukee, WI and opened The Hearing Professionals. In 2008 he added a second Wisconsin office in the town of Brookfield. Today The Hearing Professionals is the largest private audiology practice in SE Wisconsin. Mr. Bernstein has written numerous articles on hearing healthcare which has appeared in newspapers throughout the country and has been interviewed by news programs regarding advances in the hearing industry. Mr. Bernstein a member of Unitron’s Customer Advisory Board and a graduate of The University of Minnesota. You can email him at and you can visit The Hearing Professionals at

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