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Unitron’s Flex Hearing Aids Let New Users Find Out Right Away What Hearing Enhancement Can Sound Like

Buying hearing instruments is a big decision. Today it just got a whole lot easier.

The Hearing Professionals are proud to announce that they have been selected as the only private practice in the State of Wisconsin and one of only 30 practices nation-wide to participate in the Flex:trial program, an initiative launched this week by the hearing aid manufacturer Unitron.

The traditional model for dispensing hearing instruments has always been a lengthy – and somewhat risky – process. Once a patient’s hearing has been tested, they must wait up to several weeks before their new hearing instruments are ready. Once the patient has been fit, they must pay for the devices in full before they can take them home and try them out in their every day listening environments. And what happens if the patient isn’t satisfied with their purchase? Many offices will allow you to return the devices, but you can be hit with hefty charges.

With Flex:trial, this all changes.

Flex:trial isn’t your typical hearing instrument. With Flex:trial, the Audiologists at The Hearing Professionals will be able to program a single hearing instrument to a number of different technology levels as many times as needed, for the time period they choose, in order to provide a trial solution for their patients. Patients newly diagnosed with hearing loss will get immediate access to the product and technology level best suited to their needs, and leave the office experiencing the benefits of amplification at their first appointment. There are no up front costs and the patient will leave the office with fully-functional hearing aids that can be tested at home, at work and anywhere else you go on a daily basis. At the end of the trial period, the patient decides if the want to move forward with the purchase. If not, they can walk away and owe absolutely nothing.

“We’re both pleased to be honored to be one of a relatively few hearing healthcare providers across the country that will be participating in the Flex:trial program,” says Adam Bernstein, owner of The Hearing Professionals. “Flex:trial differs from other hearing aid trial programs which require consumers to pay for their hearing aids before the trial begins and then pursue a refund if they not satisfied. Essentially, we are allowing patients to experience the hearing aids at home and in other familiar environments while removing all up front costs and risks.”

According to Unitron, Flex:trial devices can be programmed to replicate the functionality of Unitron’s behind-the-ear (BTE) and receiver-in-the-canal (RIC) products, including the Quantum, Moxi and new Max family of hearing aids.

Although designed for anyone who has a hearing loss, Bernstein believes Flex:trial will particularly appeal to hearing-impaired individuals who have been reluctant to consider hearing aids due to uncertainty about what they are getting for their investment. In addition, this program offers a great option for current hearing aids users who may be interested in experiencing the latest technological advances and new features.

In addition to Flex:trial, The Hearing Professionals will begin offering Flex:upgrade. With Flex:upgrade, patients who have already purchased hearing aids that are on Unitron’s “Era” platform, can upgrade their hearing aids to the next level right in the office.

“Flex:upgrade is really a neat innovation,” explains Bernstein. “Let’s say that last year Mrs. Smith purchased a Unitron Moxi 6 and is now curious if she would hear better with a more sophisticated hearing aid. With Flex:upgrade we can reprogram Mrs. Smith’s current hearing aids as Moxi 12, Moxi 20 or even Moxi Pros! Mrs. Smith can go home and experience her ‘new’ hearing aids and decide on her own if she wants to keep the upgrade. If she chooses not to keep the upgrade, Mrs. Smith’s aids can be programmed back to the original settings.”

According to Rodney Schutt, President and CEO at Unitron, they are the first and only manufacturer in the hearing healthcare industry to offer hearing healthcare providers the capability to trial and upgrade levels of technology, even after purchase, and in the clinic while the patient is present.

The Hearing Professionals, with offices in Glendale and Brookfield, is Milwaukee’s largest private hearing healthcare practice. The Hearing Professionals is locally-owned and operated. As one of only a few clinics nationwide to offer Flex:trial and Flex:upgrade, we’re excited to tell you more. Call us today at (414) 332-3377 for more information.

About Adam Bernstein

Adam Bernstein is the owner of The Hearing Professionals, Milwaukee's premier hearing healthcare facility. As the owner of The Hearing Professionals, Mr. Bernstein has over 20 years of experience in the hearing healthcare industry. He began his career in 1995 at GN Danavox, one of the largest hearing aid manufacturers in the world. After leaving Danavox, Mr. Bernstein opened two hearing healthcare offices in Chicago, IL. In 2001 he moved to Milwaukee, WI and opened The Hearing Professionals. In 2008 he added a second Wisconsin office in the town of Brookfield. Today The Hearing Professionals is the largest private audiology practice in SE Wisconsin. Mr. Bernstein has written numerous articles on hearing healthcare which has appeared in newspapers throughout the country and has been interviewed by news programs regarding advances in the hearing industry. Mr. Bernstein a member of Unitron’s Customer Advisory Board and a graduate of The University of Minnesota. You can email him at and you can visit The Hearing Professionals at

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