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Don’t Shop for Hearing Aids – Shop For Providers Instead!

For many years you’ve blamed your poor hearing on family members who mumble or that room you’re in that has poor acoustics. To compensate for your hearing loss you’ve been relying on others to clue you in on what’s being said and you turn the television up to levels that make your family members cringe. So now that you are ready to finally admit that you might have a hearing loss, where do you go for help?Logo

Not so long ago the only places you could get hearing aids from were from the local mom and pop hearing aid office; a hearing aid franchise; maybe a hospital or from your ear, nose and throat (ENT) physician. Now hearing aids are being offered through direct-to-consumer online vendors and even big corporations like Wal-Mart and Costco. All you need to do is go on-line and perform one web search for “hearing aids” and all of a sudden you start getting 10 or more of these advertisements sent to you everyday, all from different sources telling you they have the “latest technology” or the “lowest prices.” The options seem to be endless, so how do you know where to start?

Shopping Around … How to Compare?

We live in an era where technology comparisons have become part of our everyday lives. When shopping for computers, smart phones or any other technology devices, we tend to place the most emphasis on brand names, technology features and price. So it makes perfect sense that – just like any other tech device – hearing aids should be chosen the same way, right? WRONG! Hearing aid success cannot be based solely on technology because:

  1. Everyone’s hearing loss is differently and therefore adapts to hearing aids differently.glendale
  2. People with different lifestyles and communication needs require different hearing aid technology.
  3. Hearing aids require accurate hearing tests results for proper hearing aid fitting and adjustment.
  4. Everyone adjusts to hearing aids differently.
  5. Hearing aids require periodic cleaning and maintenance appointments as well as multiple hearing aid adjustments based on changes in lifestyle and hearing.

What to Look For: Providers With The Highest Expertise and Credentials

So you see, when it comes to treating hearing loss, it’s not just the technology of the hearing aid that is most important – it’s the skills and expertise of the provider who is fitting the hearing aid that makes all of the difference. The Hearing Loss Association of America (a patient advocacy group), the New York Times and the Food and Drug Administration have all released articles targeted towards prospective hearing aid buyers, all relaying the same general message: You can purchase the most advanced hearing aid on the market, but it won’t do you any good unless it’s fit and adjusted properly by an experienced audiologist or hearing care professional.

Why Choose The Hearing Professionals?

Our priorities are to improve the quality of the life of our patients and to help them participate as responsible and accountable members of our community – not to just sell them the most expensive hearing aid. Not only do we promise to give every patient the individualized attention he/she deserves, but we pledge to keep on the cutting edge and to know the latest technology and medical advances available for hearing care. This includes hearing loss prevention, education and advocacy.

More Reasons We’re DifferentBrookfield

  •  Comprehensive hearing evaluation
  • No-risk trial period
  • 30-day hearing retraining program
  • Repair warranty program
  • Loss-and-damage protection program
  • Free in-warranty cleaning and check-up of your hearing aids
  • Free in-warranty reprogramming of your hearing aids, as necessary
  • Hearing protection, in-ear monitors and other products especially for musicians
  • The Hearing Professionals is the longest-serving privately owned hearing healthcare practice in the Greater Milwaukee area.

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About Adam Bernstein

Adam Bernstein is the owner of The Hearing Professionals, Milwaukee's premier hearing healthcare facility. As the owner of The Hearing Professionals, Mr. Bernstein has over 20 years of experience in the hearing healthcare industry. He began his career in 1995 at GN Danavox, one of the largest hearing aid manufacturers in the world. After leaving Danavox, Mr. Bernstein opened two hearing healthcare offices in Chicago, IL. In 2001 he moved to Milwaukee, WI and opened The Hearing Professionals. In 2008 he added a second Wisconsin office in the town of Brookfield. Today The Hearing Professionals is the largest private audiology practice in SE Wisconsin. Mr. Bernstein has written numerous articles on hearing healthcare which has appeared in newspapers throughout the country and has been interviewed by news programs regarding advances in the hearing industry. Mr. Bernstein a member of Unitron’s Customer Advisory Board and a graduate of The University of Minnesota. You can email him at and you can visit The Hearing Professionals at

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